The first thing you need to understand about photography for your website is that portrait style images are a big no no. Most photographers are clueless when it comes to photography for the web, so you have to tell them, no portrait style images, why? Because you are not getting a photo for a passport, magazine, brochure or newspaper.
This is the 21st century and the digital age and you want the flexibility of having landscape images, that can create an atmosphere around you and tell more of a story. Landscape photography also has the added flexibility of being able to be made into a portrait, this doest work the other way around.
Make sure you tell your photographer that you want the vast majority of your photos shot in Landscape mode.
Before you engage a photographer makes sure he/she understands that you will own the photography.
If you have a great interior for your office, sure get some cool interior shots, but if you can get outside in natural light, you will be thankful for it. Stay away from boring walls and dull interior lighting. Go to the park, market, or some interesting area of town.
After your photographer has done his/her job, make sure they share the images with you, either via Dropbox or Google Drive. Do not allow them to give you a login to their website, this is usually a cumbersome frustrating experience getting all of your images.
Become Snap Happy
You are in the business of branding and promotion and you want great SEO, and there is no better way to get this with original content, including photography. Grab a good compact camera and get snap happy. Take photos of everything you see, you never know what maybe useful later. Use these images on your blog posts and news and media releases.
If you are to remember one thing when taking a photo, understand where the light comes from. If you are outside always trying to get the sun behind you as the photographer. If you are inside, get light shining on the subject.
If you have a Gmail Account, you have Google+. This is without doubt the best photo storage system on the planet. You can also download the Google+ App for iPhone and Android. Don’t worry, your images are very secure and no one can see them unless you choose to share them. I have over 50,000 images stored on Google+ and there are great tools to edit, organize all your photos.
- Majority of Photos in Landscape
- You Own The Photography
- Images Shared on either Dropbox or Google Drive
- High Resolution
- Majority Outside not Inside