In a pretty cool move, Google Local Businesses with a Google My Business account which any business or person can obtain can now post live to Google Search. Already registered entities or people can now post directly to Google with Posts on Google. These posts not only appear within Google Search but also under your personal or business profile when people search for you or your business directly. You are probably not going to be so lucky if your name/business name is the same as someone/something more popular than you.
Starting today, local businesses can also use this feature to publish their events, product, and services or just a photo to Google Search and Maps.
You will, however, have to do this manually. There is a good reason for this, having content just feed on your websites posts or pages, would just be a mess. Having you post what you feel is important, means Google will give it some value also.
If you do not already have a Google My Business Account, then you should get one immediately. It doesn’t take long, requires little maintenance and will give your business and website a much-needed boost.
You can login to your Google My Business Account here. From there look for the business you own, open it up. On the left menu look for “Posts” and then add a new one. See image examples.
Google My Business Posts
Google says this new feature gives businesses the ability to:
- share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
- promote events and tell customers about upcoming happenings at your location.
- showcase your top products and highlight new arrivals.
- choose one of the available options to connect with your customers directly from your Google listing. By giving them a one-click path to make a reservation. Sign up for a newsletter. Learn more about latest offers, or even buy a specific product from your website