Laroom brand is constantly evolving and has an amazing supporters in Russia, such as: Ksenia Sobchak, Elena Kuletskaya, Irina Tchaikovsky, Daria Lisichenko, Olympiada, Elena Krygina, Jana Raskovalova, Vera Brezhneva, Inna Malikova Belotserkovskaya Nick, Julia Kovalchuk and others.
In the age of the pursuit of success dedication, professionalism and leadership overshadow feminine qualities. Laroom, however, aims to bring the feminine style back to the lives of contemporary women.
The main concept behind LAROOM is to give a modern woman an option for being graceful, sophisticated, cosmopolitan and yet to retain her feminine allure. The basis of each seasonal collection consists of evening and cocktail dresses, giving romance and sensuality. In concise, the silhouettes trace the main theme of the brand – disguised sexuality. Deaf-collars, sleeves with cuffs and clean line silhouettes create the idea of noble attractiveness.
The company only uses materials of the highest quality and natural origin. Laroom works closely with the fabric manufactures in Italy, the country that is greatly appreciated as one of the best quality textile producers in the World. However, to ensure the highest quality of the fabric used for the garment production, Laroom uses small manufactories, where fabric is made in a tradition of a family business. Specialties of the brand are thin materials such as chiffon, crepe de chine and silk combined with a constant thrive and numerous experiments by Laroom designers to achieve the perfect fit!
Eugene Legkodymova is a main artistic force behind the brand, she is a fashion designer and a creative visionary. After a successful completion of her Fashion Design degree, she worked for several years in a garment production domain in Italy. Eugene has also gained invaluable insights of extensively growing Russian fashion design and the needs of a modern Russian woman through her collaborative work with the leading Russian fashion designers for more than 5 years.