All Functional and Integrative Medical Practitioners need to make sure their local SEO takes a varied approach, from creating location-based content to ensuring that a sensible all bases covered system is enacted across the whole practice.
At Yakadanda we try to encourage all of our customers to put the correct content and publishing systems in place to ensure they get the most out of their content creation and marketing.
Google My Business
Google Business is becoming the most effective way to market your business outside of your website and one that is probably the most neglected. But why?
I always go back to the immediacy satisfaction index. You post on Facebook and aunty Marg likes it immediately. You post on Instagram and that creepy guy is there ready to pounce with a heart! It is immediate, but does it work?
I really think you need to do all, but Facebook to me – is dying a slow painful self-indulgent death, Instagram is shallow but popular and a great way to build your brand.
Google My Business, however, if executed correctly, is the moneymaker.
Google My Business + Google Maps – A match made in Local SEO Heaven
If you have ever searched for anything in Google, the visual results you get back from Google vary depending on a number of different factors.
One result type you will remember is if you search a business type and a location ie “Functional Medicine Practitioners New York“, and you will notice the first (after ads) results that appear will be Google Maps Business Listings for Functional Medicine Practitioners in New York.
These are Google My Business listings and if you are not listed, you don’t get the results.
2. Create your My Business Listing