Functional Medicine Websites are by their very nature, different than a typical medical practice website, both in design and also in their day to day promotion and management!

A functional medicine practice demands qualified leads based on a small number of factors (ie conditions treated, services, socio-economic factors) and as such requires and systematic approach to content and audience.

Post Lockdown – Having a Plan

You want to engage with your team and create a plan. Each team member that deals with customers will need to be able to contribute content to your Functional Medicine website.

This can be in the way of blog posts, Instagrams, or Facebook Posts. After all, this is for your future and theirs!

Hint: Each Team member should create one new post per fortnight. Keep the posts to 500 words or less (one A4 Page) and research news ideas on Google News. Understand what Keywords and Phrases to use to attract local customers.

Post Lockdown – Researching Content Ideas

When I talk to potential Medical practitioners about partnering with Yakadanda, one of the things I always discuss is the content plan. How do you know what to write? Well, the data is sitting there waiting for you with Google Search Console – team this application with Google Analytics, and you have everything you need to create a content plan for you and your team.

Hint: You can go a few steps further and get content analysis on your competitors’ websites with a little SEO digging know-how!

Post Lockdown – Your Service Pages

You need to immediately create individual pages for each of the services you provide. Each page should have the same content layout as the other. Better still, your plan should be to also have pages for each and every condition you treat.

Hint: Each service page should strive to have the following content; introduction to service (what are you treating?), who is it for? (your target audience), What are the expected outcomes? a FAQ and a Contact Form.

Post Lockdown – Telemedicine

Yes, we know, you now are doing a lot of Telemedicine, but your lifeblood is still going to be local customers going forward – traditional customers that you can sometimes turn into TeleMedicine clients.

It is very hard if you are not a big name, to get telemedicine patients off the street.

To establish trust and compatibility, you probably have to offer the first telemedicine consult for FREE.

Hint: Create a Telemedicine Page with an introduction video and a booking form. (we can help) then provide a value offer.

Post Lockdown – Google My Business

If you have ignored your Google My Business Page (GMB Page) then you are killing your local business opportunities. Your GMB Page should be viewed as your second website. You should post all of your updates, services, and specials on this page and update it at least once a week.

Super Hint: The most successful online Functional Medicine Practitioners do not just commit to creating the right content with a strategic plan, they put the time aside each month to ensure the project is executed, the content is created, and the reputation elevated to attract their perfect customer.