When thinking about writing an SEO Rich post on your WordPress Blog, you want to first think about your title and first paragraph. Let’s call this your marketing paragraph. It should be set up to explain exactly what the article is about. In this case, we are talking about creating a WordPress blog post which will be SEO Rich.Continue reading
At Yakadanda, we are always looking to find ways for our customers to learn that little bit more and to connect with other like-minded people. This is why we are introducing Yakadanda Sessions. Our sessions will focus each month on a different subject, however, we will take questions from anyone during these sessions and try to answer them.Continue reading
Google My Business continues to be one of the most important tools for any online business. particularly for businesses that are continually searching for locally. You can try this yourself from your phone. Type in “Hairdressers [your location]” and note what comes up first! Then start with a business closer to you.Continue reading
Your Functional Medicine Practice more than likely runs on a few gears. Word of Mouth for any Local business is and should always be your number one priority. In planning for 2019, let’s look at some simple things to consider to lift our business to even loftier heights in 2019.Continue reading
Reviews and online reputation are a reality: who you are online is who you are to anyone who doesn’t know you. For many years, physicians relied on delivering exceptional patient care and word of mouth would grow their practice.Continue reading
Doctor and Medical Practice negative reviews are a reality and something you will all have to deal with at some stage. The more control you have now, the better the outcomes later – always.
Let’s face it; if you have been in business long enough you are going to get a few bad reviews, it is impossible that everyone will think you are as amazing as your mother does. You are far more likely to have someone sit down at a computer and write something negative about you – than positive. That is – if you dont have control and systems in place.
Over the years the first question I seem to be asked by a practitioner almost always is, “can I get a negative review taken down?” In short – no – unless the review is discriminatory or defamatory and even then, be ready for a long process!
There usually are three types of people that will review a medical practice or doctor. Patients, employees, competitors. The latter two are almost always going to be negative and are usually easy to spot – such as competitor reviews, which are usually anonymous, terse and have no accompanying photo.
This is why you need to take control. Here are your setup steps.
- Create a Google Account (Gmail) to manage all of this. If you are going to do all the work yourself, then you can skip this step, however, you may need someone to do this for you in the future and it would be better to have an account that monitors all of this anyway.
- Complete Account Profile including Image for Account. Also, Create a Gravatar for that email Account.
- Assign as a Manager to your Google Business Listings Account your new Google Account so that email account can also manage it.
Get Control on all Review Sites
Firstly, let’s take a look at all of the sites where you may have reviews. You will want to either sign up or take control of a listing. Make 100% sure you respond to every single review you are given, good and bad. For the bad ones, ask them to contact your office to try to resolve the issue.
- Google Business Listings: You can search for your business on Google Maps. If you do not have access to edit, it means it is controlled by another Google Account.
- Facebook: On your Business Page. Make 100% sure you respond to every single review you are given, good and evil.
- ZocDoc: You can either claim your listing or create a new one*.
- Health Grades: You can either claim your listing or create a new one*.
- Vitals.com: You can either claim your listing or create a new one*.
- RateMD’s: You can either claim your listing or create a new one*.
If you try to create a new one, they will likely combine the old one. So you dont get to remove the negatives if they are already there. So, we are back to getting control, responding to every single review (good and bad) and now creating a process for having an overwhelmingly positive review count on all sites!
Create a System for Reviews
By creating a system for reviews, you will increase the quality of your patients, increase the revenues of your practice and have some great testimonials to use on marketing materials.
- Create a Page on your Website with all the links where a customer can review your site. Use trackable links like Bitly.com
- Create a postcard for front desk give to customers that you know are happy with your services. Maybe have a special offer as an incentive (discount) to write the review. I would suggest giving a discount on the spot, even before they review. You will find they will all write the review anyway.
For every one negative review, strive for at least ten positive reviews. This will make the negative reviewers look more like cranks, rather than a reflection of your services. You cannot stop negative reviews, we all get them, but you can drown them out.
How this Works
A few months ago, I needed an electrician for some work at my apartment. So I did a Google Search. Two results with great reviews on Google Search caught my eye. I contacted both of them and one contacted me immediately and gave me a rough estimate on the phone. Once he arrived, he gave me a firm price (similar to the estimate). At the completion of the project, he told me he would take $50 off my price – if I left him a great review on Google. I agreed.
So, this guy was smart; he currently has over 200 five star reviews on Google, all five stars. For a range of search results, he appears on the first page of results. What do you think this is worth to him? I would say at least $20,000 per annum. Not bad for a lone wolf!
So, there you have it. reward your happy customers, get great reviews, improve your Search Engine Ranking and count the extra cash.
After more than 20 years in the web design and development business, I have been involved in 1000’s of small, medium and large website launches, in recent years the focus has been on Functional Medicine Practice Websites. During this time, I have witnessed first-hand how and why websites are launched on time and on budget and how time and budgets can blow out!Continue reading
Website Security is important not only for your visitors but now also for you. If like most businesses, your website relies on Google Search for the majority of its traffic and the majority of your desktop users are browsing your site on Google Chrome, you have until July the 1st 2018 to ensure your website is secure.Continue reading
If you’re living in 2018, you know, to some extent, that social media, blogging and your online presence matter more than it ever has before and digital marketing should be the centerpiece of your online strategy. The online space is facilitating an incredible landscape for the practitioner of all sorts, to easily get their name out there, sell products and get more patients.Continue reading
Many of my Functional Medicine customers sell supplements in their online store, with degrees of success from zero sales to tens of thousands of dollars per month, after all these years, it is easier for me to understand what sells and what doesn’t. However, if you have a Medical or Dental Practice, this can be a great source of revenue. If done right! Functional Medicine Practitioners either sell 3rd party products or have their own branded supplements and products.
There are a few choices out there for the e-Commerce plugin you will need. However, there is now really only one choice – and that is WooCommerce. Since Automattic (the same people who control WordPress) purchased Woo a few years ago, the software has gone from strength to strength. Although WooCommerce is free, it makes its money with add-ons, and nearly every site will need a few. Add-ons are great, but they come at an upfront and annual cost. You might want to integrate Quick-Books or Xero Accounting; you might want additional marketing for after sales, cross-sells, etc., you might want a logistics company like ShipStation to handle shipping. There is an add-on for almost anything. You just have to be sure that you are buying a well-supported add-on as out of date add-ons can render your store useless.
Setting Up an Online Store
Firstly you will need a payment gateway. Many clients use just the essential PayPal to accept PayPal Payments, Credit Cards, etc., but others like Stripe and most of the major banks can be integrated at an extra cost.
These will need to be configured correctly as well. Usually, you need to complete some steps correctly to connect your Gateway through things like API’s
Setting Up Shipping on your Online Store
As you may start off shipping yourself, you need to setup Shipping. Are you going to offer FREE shipping if the cart has a certain amount? This is all done in the settings of WooCommerce. You can buy add-ons that can change pretty much everything, from shipping price per category, weight, etc.
You can also setup shipping through add-ons like USPS, UPS, FedEx, etc. which can give live rates. If you are not shipping or packing yourself, you can setup ShipStation, and every order gets sent to them for processing. The systems talk to each other.
My advice is, if you are shipping yourself – keep it simple, cart shock is one of the biggest reasons people abandon a product in the cart once they get to the checkout. If you have your own branded label, you can build in the shipping price.
Adding your Products to your Online Store
Here is where so many fall away. For each product, you want to (must) have an image that has the same dimensions as every other product. This way your store can look beautiful and clean. Otherwise, you look like some cheap corner dollar store with junk piled up high.
Each Product Must have the Following;
- SKU (Product Identification Number)
- Feature Image (all the same dimensions)
- Product Type (Simple, Digital, Variable, Affiliate)
- Product Title (name of the product)
- Product Marketing Description. (short marketing catchy informative marketing description)
- Product Full Description (full details, nutritional information, etc.)
- Product Price (the Price you are selling the product for)
- Product Category (Possibly Sub Category as well)
- Product Dimensions and Weight) if using live rates shipping from USPS, UPS, FedEx, etc.)
Pricing and Variations
Variable Products are best explained by an example. Let’s say you are selling ‘Aspirin’ in Variations of 30,60, 90 Count Bottles. This would then be a variable product. Each variation will have a different price. 30 counts might be $5, 60 counts $9 and 90 counts $12. This can apply to colors, sizes, pretty much anything. These are called Variable Products.
Laying out Your Online Store
If you have the right systems in place, you can layout your store in a variety of ways. Feature Products, Grouped products, Slideshows, etc. Talk to your developer about your options. WooCommerce comes with a bunch of shortcodes which many systems take advantage of. So your store can pretty much look like anything.
You want a store that will be simple to navigate, be laid out in a way that works on all devices, and makes the shopping experience a breeze for users.
Product Categories for your Online Store
Build out product Categories that will make sense to your user and to search engines. Each Product Category will contain products from that category. But you can have featured products from that category as well.
Product Search Options for your Online Store
When you have more than 50 products in your store, then I will advise a search option. You can add-ons that expand the search capability of WooCommerce. One such option would be an AJAX Type Search. This would give near real-time search results based on the keywords entered.
Promotions and Marketing
WooCommerce has some great add-ons for Cross Selling and Promotions and Remarketing. As an example, you may want to promote some products when a user puts a product in their cart. So when the user views their cart, you might want to incentivize them to add further products to the cart or perhaps even create an AutoShip offer where if they get products delivered at defined intervals and automatically billed each month.
A Great idea is to bundle products into a package. As an example a grouped product package that is perfect for people with Type 2 Diabetes or IBS.
Shipping Advice for your Online Store
As mentioned previously, if you have your own branded product line, increase your prices to cover shipping costs and advertise FREE nationwide shipping. Some products and orders you may lose a dollar or two, but it will be made up by an increase in orders as many people leave shopping carts if they don’t like additional costs.
F.A.Q. for your Online Store
Create an F.A.Q. That covers all of the questions people would ask before making a purchase. This gives users everything they need to know before making a purchase.
Returns Policy for your Online Store
It is essential to have a clear and concise Returns Policy.
Terms & Conditions of your Online Store
Make sure you define what your terms and conditions are for your store.
An Online Store takes time to set up, it also takes time to maintain. You want to make sure that you allocate the resources necessary to run manage a store, ensure questions are answered immediately and have good shipping procedures in place!