Using Yoast SEO Effectively – A Simple No Nonsense Strategy

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Using Yoast SEO Effectively – A Simple No Nonsense Strategy

WordPress now powers over one-quarter of all websites on the Internet. And Yoast SEO It is by far the most popular content management system on the planet. I remember posting a video by Matt Cutts from Google Search on WordPress and SEO

WordPress now powers over one-quarter of all websites on the Internet. And Yoast SEO It is by far the most popular content management system on the planet. I remember posting a video by Matt Cutts from Google Search on WordPress and SEO from 2009, and it is still relevant today!

One of the tools Yakadanda uses for all of our client’s websites is called Yoast SEO, which is a free WordPress SEO tool that is integrated into every post, page and custom post type on our customer’s sites. As many of our clients, particularly our Functional and Integrative Medicine websites are prolific bloggers, it is important to get your SEO right. Otherwise, you are just wasting valuable time creating great content that is not going to reach a wider Audience.

Setting Up Yoast SEO

So in setting up Yoast SEO, you want to make sure you have all of the followings configured correctly.

  • Time Zone: Under General Settings in your WordPress administration, make sure your time zone is set correctly.
  • Google Analytics: You have Google Analytics set up correctly and maybe even create some goals in analytics.
  • Google Search Console: You had Google Search Console setup and Integrated with Yoast SEO.
  • XML Sitemaps: Submit your XML Sitemap to Google Seach Console.
  • Facebook Open Graph: Add Open Graph Social Meta Data in Yoast Settings.
  • Twitter Cards Setup: Add Twitter Cards in Yoast Settings.

Getting Things Right for Great SEO

Now once you have all the settings correct in Yoast, you will need to get on with writing the rest of your article.

Terms

My target audience is Functional Medicine Practitioners website design and development in the United States primarily, so I make sure I use this term often in my writings. They also go under the term Integrative Medicine website design, so I will want to use this term as well.

Tagging

When tagging an article make 100% sure you only use keywords in items that are found in the article title or article text like here. Thinking you are smart by adding keywords in your tags that are not actually in your content, creates a negative SEO score in search engines. Yes, they are smarter than you! Make sure your article content has at least 300 words and it reads well.

Featured Image

Now it is time to add a featured image. There are many sites, like PexelsSplitshire, Life of Pix, Gratisography where you can get great quality free stock images.

  • Rename the image once you have downloaded it to the title of your post or the keyword of your post.
  • Then upload it to the featured image area.
  • Add Title, Description, Caption, and Alt Text to Image
  • Save Image to Featured Image Area

Finishing Up

Categories

Now, I am sure you know your categories. I don’t like it very much when you have more than ten categories unless it is a huge site with hundreds and hundreds of articles, it is just not necessary. Select one, two or three categories (if you must). Make sure it is relevant to the article. Otherwise, you are wasting you audiences time.

Excerpt, Cleaning Up, Reviewing

Add an Excerpt to the post. I try to keep all excerpts around the same size, so my site is beautiful and balanced. Review your article, make sure all is in order and then either post article or schedule it for a date and time.

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  • Medical Practitioner Web Design​

    We are all about building the simplest to use, beautiful to look at WordPress website for you and your organization. All of our websites are built to function to for continued growth.

  • Medical Practitioner SEO

    Yakadanda websites come Integrated with powerful SEO Tools that not only allow you understand how your website performing, and you and your team also learn as you go​

  • Online Events Design

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  • e-Commerce Stores

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  • WooCommerce

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  • Recurring Products

    If you would like a range of physical or digital items to have subscription pricing (customers can buy your products on a recurring basis) then this add-on is for you. There is a limitation on what type of payment gateways support recurring payments, however all major payment gateways are supported.

  • Online Courses

    With online courses you can create & sell courses, manage users, download reports, and so much more! By selling online courses digitally - you have access to the latest e-learning industry trends for creating robust learning experiences.

  • Google Search Console Monitoring and Reports

    GMT or Google Search Console is a Google service that helps us evaluate and maintain your website's performance in Google search results. It is perhaps your practitioner websites best tool to optimize performance.

  • Reputation Management

    Your practice’s online reputation is vital to retain and attract new patients. Managing and monitoring your Google Business Listings and Doctor Review websites for your practice and ensuring your medical practices the tools and knowhow to boost local listing revenue.

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Contact Medical Practitioner Web Design​

Contact Yakadanda Today!

If you would like to know more about our functional medical practitioner website design, call (305) 766-6210 today or complete the from by clicking the button