Creating a SEO Rich WordPress Post

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Episode 1: Creating an SEO Rich WordPress Post

When thinking about writing an SEO Rich post on your WordPress Blog, you want to first think about your title and first paragraph. Let's call this your marketing paragraph. It should be set up to explain exactly what the article is about. In this case, we are talking about creating a WordPress blog post which will be SEO Rich.

What is an SEO Rich Blog Post?

An SEO Rich post will contain certain natural key phrases that your target audience may use when searching the Internet. Natural key phrases which in my case would be examples such as, “functional medicine website design,” ‘dental practice website design.”  As my company Yakadanda – specializes in functional medicine websites, I would want to concentrate on those terms to get better results. Using Google Search Console to monitor phrases and my performance over time and Google Analytics to track results.

What are Natural Keyphrases and Why We use them?

Think about it, every time you search, someone is winning that SEO battle to get you to visit them, whether it be news, shopping, education, images, and even maps. Now think about using a search phrase. Let’s say I wanted to find a Functional Medicine Practitioner in Miami. I am not going to type in “Doctor” or even “Functional Medicine Practitioner,” I am normally going to assign a city. So I would type in “Functional Medicine Practitioner Miami” or “Functional Medicine Practitioner Miami Beach.”  The same can be said if I am looking for a Nutritionist, I will assign an area. So natural keyphrases are words that real people use!

Using Google Search Console with Google Adwords Keyword Planner

You should be using Google Search Console and Google Adwords Keyword Planner you can find the words and phrases that are going to bring you the customers you want. Start with the Keyword Planner and may out 20 or 30 words and phrases that you want to rank in search with. Be realistic. If you are a functional medicine practitioner that wants to attract people to your office then make sure you work on words and phrases that are going to get you results. Once you have that list start by using Google Search Console by looking up those phrases to see where you are currently ranked. You can download CSV files so that you can track your progress.

Creating The Service Pages

Your first step should be creating Services pages, for all of the services you offer. Make sure these are well fleshed out. Service pages should have a good description of the service you offer, maybe even an introduction video, F.A.Q, related articles, related tagged Instagrams and videos pulled from playlists on your YouTube. Each page should also have a Booking Button or Form.

Creating The SEO Rich Blog Post

Once you have the words and phrases, and your current search rankings you can then start weaving these phrases into your articles, each time you weave one of these phrases into your articles, you should link those phrases to the corresponding service pages.

Finding the Right Image

Images don’t have to be related, but they do need to compliment the post, there are some really good FREE photo websites now, these websites feature photos from a range of photographers that offer their professional photos for free (you may want to credit them though) here a few examples;

After you download the image, make sure you rename the image. I rename all images to the post title, minus stop words. So this image is going to be called creating_SEO_rich_wordpress_post.jpg. This will also help with my SEO. I also use Canva to make sure when sharing the image also carries some information about the post.

Finishing Off

Finish off your post with some final polish. A nice little marketing description of your post will do this nicely. Keep a copy of this in a text document for sharing on social media. Add some tags (make sure they are content relevant and you should be good to go.

Posting AND Sharing…

When is a good time to post? Interestingly, it is different depending on your industry. Sprout Social has an interesting article that shows the best times to post by industry. Click here to view this article. Once you have your post ready, your marketing paragraph complete and are ready to post, you should let it loose. Make sure you share it on all of the popular social media sites.

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  • Medical Practitioner Web Design​

    We are all about building the simplest to use, beautiful to look at WordPress website for you and your organization. All of our websites are built to function to for continued growth.

  • Medical Practitioner SEO

    Yakadanda websites come Integrated with powerful SEO Tools that not only allow you understand how your website performing, and you and your team also learn as you go​

  • Online Events Design

    Yakadanda has vast experience in developing successful digital online events to deliver to your customers online all over the world directly from your own website.

  • e-Commerce Stores

    Yakadanda websites come Integrated with powerful SEO Tools that not only allow you understand how you are performing, but learn as you go​

  • WooCommerce

    With WooCommerce you can sell digital and physical products directly from your website and have them shipped and tracked via a range of shipping companies including UPS, Fedex, USPS and more.

  • Recurring Products

    If you would like a range of physical or digital items to have subscription pricing (customers can buy your products on a recurring basis) then this add-on is for you. There is a limitation on what type of payment gateways support recurring payments, however all major payment gateways are supported.

  • Online Courses

    With online courses you can create & sell courses, manage users, download reports, and so much more! By selling online courses digitally - you have access to the latest e-learning industry trends for creating robust learning experiences.

  • Google Search Console Monitoring and Reports

    GMT or Google Search Console is a Google service that helps us evaluate and maintain your website's performance in Google search results. It is perhaps your practitioner websites best tool to optimize performance.

  • Reputation Management

    Your practice’s online reputation is vital to retain and attract new patients. Managing and monitoring your Google Business Listings and Doctor Review websites for your practice and ensuring your medical practices the tools and knowhow to boost local listing revenue.

  • PPC Marketing Campaigns

    We manage Pay Per Click (PPC) Campaigns through Google Adwords for both local and international PPC campaigns. Talk to us about our PPC Services. Pricing does not include your PPC budget

  • Content Consulting

    With Yakadanda's extensive online content research tools and historical data, we can work with you and your team to create a content detail map for use in content, social and business listing data, so that your ideal patients come to you

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