During the past week, Google has been hosting their annual Google I/O event. Apple Events attract diehards from all over the world and in the past we have seen almost evangelical like scenes at these events. The annual Apple events always feature new products or updates to current offerings. Google I/O in the past have mainly focussed on what’s coming and some of that has never actually appeared.
There have been quite a few new innovations at this year’s conference, however, the one I think will have the most impact for business is Google+ Events. There is no API for this yet, but once there is, I can see a world of possibilities.
Creating an Event in Google+
You simply login to your Google+ Profile and you will notice a New Events Tab on left side. Once you click on this you can create an Event. The first thing you will notice is to pick a theme (could be a property photo) or you can choose from a set of themes!
Events automatically added to Google Calendar
All events created by you will appear in your Google Calendar and you can also add photography to these events. Not only can you add photos in real-time (from an Android Phone), but others can too (that you invite to the event) either in real time or after the event.
Google+ Circles Importance
If Google+ Circles were not important before, well they are now. You can build your list now and add circles for separate types of customers, current, potential, industry, friends, family etc. Google+ Circles are going to become increasingly important.
Google Events API
Once the API hits the market I am sure you will also be able to add events shortcode to your websites or develop systems for events to automatically appear with blog posts.
This is the sleeping giant and if you are not using Hangouts – you should. You can have discussions, experts, and reviews right from a Hangout with up to 10 people. You can now even stream them live via Youtube and your own website via an embed code. With Google Events, you can also schedule Hangouts right from the Google+ Event creation tool!