Over the past few weeks we have been testing Google Accelerated Mobile Pages for WordPress. Google has recently been promoting a new concept it calls Accelerated Mobile Pages, in short AMP. This article details what AMP is and how you can and if you should implement it in your WordPress website, how we are getting our WordPress client sites ready for AMP and how to make sure your website will play nicely with AMP.
What is AMP?
AMP is an Open Source Initiative from Google whose aim is to bring a faster web browsing experience to the mobile web. Google has a monetary finger in the pie with this, in wanting also to serve faster ads, but all in all this is a good thing for you the WordPress site owner and your audience.
Basically AMP wants to combine all of your post/page elements (text, video, images etc) and then through the AMP Framework push this content and make it instantly available on mobile devices. Basically these are stripped down versions of web pages with content at the forefront.
Why is it important?
Well, let’s be honest, it is important because Google is pushing it, and if Google says, the web (search) does. You will find that just about every reliable provider of content will as well.
Testing an AMP Article
Once this is all setup, basically the framework creates an AMP page for every single post, so all of the post URLs on your site will basically have a /amp/ version. So you can go to any post, add /amp/ to the end of the that posts URL and you’ll see your AMP version. Very basic, yes!