Reviews and online reputation are a reality: who you are online is who you are to anyone who doesn’t know you. For many years, physicians relied on delivering exceptional patient care and word of mouth would grow their practice.
Doctor and Medical Practice negative reviews are a reality and something you will all have to deal with at some stage. The more control you have now, the better the outcomes later – always. Let’s face it; if you have been in business long enough you are going to get a few bad reviews, it…
After more than 20 years in the web design and development business, I have been involved in 1000’s of small, medium and large website launches, in recent years the focus has been on Functional Medicine Practice Websites. During this time, I have witnessed first-hand how and why websites are launched on time and on budget and how time and budgets can blow out!
The European Union’s General Data Protection Regulation (GDPR) takes effect on May 25, 2018. The GDPR in your case if you are a website and business owner to be transparent about how you collect, use, and share personal data. It is important to know, that even if you are not a European Business, your site will in some way interact with European citizens and businesses and this is where you need to ensure you have provisions in place. You can learn more about the GDPR here, from the European Commission’s GDPR Page.
Website Security is important not only for your visitors but now also for you. If like most businesses, your website relies on Google Search for the majority of its traffic and the majority of your desktop users are browsing your site on Google Chrome, you have until July the 1st 2018 to ensure your website is secure.
If you’re living in 2018, you know, to some extent, that social media, blogging and your online presence matter more than it ever has before and digital marketing should be the centerpiece of your online strategy. The online space is facilitating an incredible landscape for the practitioner of all sorts, to easily get their name out there, sell products and get more patients.
Many of my Functional Medicine customers sell supplements in their online store, with degrees of success from zero sales to tens of thousands of dollars per month, after all these years, it is easier for me to understand what sells and what doesn’t. However, if you have a Medical or Dental Practice, this can be…
Creating Online Courses for your Medical or Dental Practice can be a little time-consuming up front, but they can also build over time to be an amazing added source of revenue for your practice. So often we find ourselves packed tightly into our own physical business world, waiting for that new prospect to call, a new client to walk in the door that we don’t realize there is a greater role you can play to attract new ‘soft’ clientele.
Your Medical practice websites should be an ever-changing beast that requires constant attention. With so many changes and the ever-growing nature of Functional and Integrative Medicine practices, you need to make sure you have everything in order in 2018. You can look at this as a checklist of sorts.
Be your own SEO Expert! If you have had a website for long enough, you would no doubt have received many emails from so-called “SEO Experts” hawking their wares and telling you that they can get your website to number one on Google.
In what will no doubt be a slow start to a revolution the FDA has just announced the approval of the first digital pill (tiny ingestible sensor) that tracks the users’ medication intake and can feed results to a list of people including their doctor!
Google just announced the rollout for “Reserve with Google” integrated right within Google My Business as a way for certain US businesses, including Functional Medicine and Integrative Medicine Practitioners.