Creating an Online Store with WooCommerce for your Medical or Dental Practice

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Creating an Online Store with WooCommerce for your Medical / Dental Practice

Many of my Functional Medicine customers sell supplements in their online store, with degrees of success from zero sales to tens of thousands of dollars per month, after all these years, it is easier for me to understand what sells and what doesn’t. However, if you have a Medical or Dental Practice, this can be a great source of revenue. If done right! Functional Medicine Practitioners either sell 3rd party products or have their own branded supplements and products.


There are a few choices out there for the e-Commerce plugin you will need.  However, there is now really only one choice – and that is WooCommerce. Since Automattic (the same people who control WordPress) purchased Woo a few years ago, the software has gone from strength to strength.  Although WooCommerce is free, it makes its money with add-ons, and nearly every site will need a few. Add-ons are great, but they come at an upfront and annual cost. You might want to integrate Quick-Books or Xero Accounting; you might want additional marketing for after sales, cross-sells, etc., you might want a logistics company like ShipStation to handle shipping. There is an add-on for almost anything.  You just have to be sure that you are buying a well-supported add-on as out of date add-ons can render your store useless.

Setting Up an Online Store

The Basics

Firstly you will need a payment gateway. Many clients use just the essential PayPal to accept PayPal Payments, Credit Cards, etc., but others like Stripe and most of the major banks can be integrated at an extra cost.

These will need to be configured correctly as well. Usually, you need to complete some steps correctly to connect your Gateway through things like API’s

Setting Up Shipping on your Online Store

As you may start off shipping yourself, you need to setup Shipping. Are you going to offer FREE shipping if the cart has a certain amount? This is all done in the settings of WooCommerce. You can buy add-ons that can change pretty much everything, from shipping price per category, weight, etc.

You can also setup shipping through add-ons like USPS, UPS, FedEx, etc. which can give live rates. If you are not shipping or packing yourself, you can setup ShipStation, and every order gets sent to them for processing. The systems talk to each other.

My advice is, if you are shipping yourself – keep it simple, cart shock is one of the biggest reasons people abandon a product in the cart once they get to the checkout.  If you have your own branded label, you can build in the shipping price.

Adding your Products to your Online Store

Here is where so many fall away. For each product, you want to (must) have an image that has the same dimensions as every other product. This way your store can look beautiful and clean. Otherwise, you look like some cheap corner dollar store with junk piled up high.

Each Product Must have the Following;

  • SKU (Product Identification Number)
  • Feature Image (all the same dimensions)
  • Product Type (Simple, Digital, Variable, Affiliate)
  • Product Title (name of the product)
  • Product Marketing Description. (short marketing catchy informative marketing description)
  • Product Full Description  (full details, nutritional information, etc.)
  • Product Price (the Price you are selling the product for)
  • Product Category  (Possibly Sub Category as well)
  • Product Dimensions and Weight) if using live rates shipping from USPS, UPS, FedEx, etc.)

Pricing and Variations

Variable Products are best explained by an example. Let’s say you are selling ‘Aspirin’ in Variations of 30,60, 90 Count Bottles. This would then be a variable product. Each variation will have a different price. 30 counts might be $5, 60 counts $9 and 90 counts $12. This can apply to colors, sizes, pretty much anything. These are called Variable Products.

Laying out Your Online Store

If you have the right systems in place, you can layout your store in a variety of ways. Feature Products, Grouped products, Slideshows, etc. Talk to your developer about your options. WooCommerce comes with a bunch of shortcodes which many systems take advantage of. So your store can pretty much look like anything.

You want a store that will be simple to navigate, be laid out in a way that works on all devices, and makes the shopping experience a breeze for users.

Product Categories for your Online Store

Build out product Categories that will make sense to your user and to search engines. Each Product Category will contain products from that category. But you can have featured products from that category as well.

Product Search Options for your Online Store

When you have more than 50 products in your store, then I will advise a search option. You can add-ons that expand the search capability of WooCommerce. One such option would be an AJAX Type Search. This would give near real-time search results based on the keywords entered.

Promotions and Marketing

WooCommerce has some great add-ons for Cross Selling and Promotions and Remarketing. As an example, you may want to promote some products when a user puts a product in their cart. So when the user views their cart, you might want to incentivize them to add further products to the cart or perhaps even create an AutoShip offer where if they get products delivered at defined intervals and automatically billed each month.

Product Bundles

A Great idea is to bundle products into a package. As an example a grouped product package that is perfect for people with Type 2 Diabetes or IBS.

Other Considerations

Shipping Advice for your Online Store

As mentioned previously, if you have your own branded product line, increase your prices to cover shipping costs and advertise FREE nationwide shipping. Some products and orders you may lose a dollar or two, but it will be made up by an increase in orders as many people leave shopping carts if they don’t like additional costs.

F.A.Q. for your Online Store

Create an F.A.Q. That covers all of the questions people would ask before making a purchase. This gives users everything they need to know before making a purchase.

Returns Policy for your Online Store

It is essential to have a clear and concise Returns Policy.

Terms & Conditions of your Online Store

Make sure you define what your terms and conditions are for your store.


An Online Store takes time to set up, it also takes time to maintain. You want to make sure that you allocate the resources necessary to run manage a store, ensure questions are answered immediately and have good shipping procedures in place!


  • Medical Practitioner Web Design​

    We are all about building the simplest to use, beautiful to look at WordPress website for you and your organization. All of our websites are built to function to for continued growth.

  • Medical Practitioner SEO

    Yakadanda websites come Integrated with powerful SEO Tools that not only allow you understand how your website performing, and you and your team also learn as you go​

  • Online Events Design

    Yakadanda has vast experience in developing successful digital online events to deliver to your customers online all over the world directly from your own website.

  • e-Commerce Stores

    Yakadanda websites come Integrated with powerful SEO Tools that not only allow you understand how you are performing, but learn as you go​

  • WooCommerce

    With WooCommerce you can sell digital and physical products directly from your website and have them shipped and tracked via a range of shipping companies including UPS, Fedex, USPS and more.

  • Recurring Products

    If you would like a range of physical or digital items to have subscription pricing (customers can buy your products on a recurring basis) then this add-on is for you. There is a limitation on what type of payment gateways support recurring payments, however all major payment gateways are supported.

  • Online Courses

    With online courses you can create & sell courses, manage users, download reports, and so much more! By selling online courses digitally - you have access to the latest e-learning industry trends for creating robust learning experiences.

  • Google Search Console Monitoring and Reports

    GMT or Google Search Console is a Google service that helps us evaluate and maintain your website's performance in Google search results. It is perhaps your practitioner websites best tool to optimize performance.

  • Reputation Management

    Your practice’s online reputation is vital to retain and attract new patients. Managing and monitoring your Google Business Listings and Doctor Review websites for your practice and ensuring your medical practices the tools and knowhow to boost local listing revenue.

  • PPC Marketing Campaigns

    We manage Pay Per Click (PPC) Campaigns through Google Adwords for both local and international PPC campaigns. Talk to us about our PPC Services. Pricing does not include your PPC budget

  • Content Consulting

    With Yakadanda's extensive online content research tools and historical data, we can work with you and your team to create a content detail map for use in content, social and business listing data, so that your ideal patients come to you


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Contact Yakadanda Today!

If you would like to know more about our functional medical practitioner website design, call (305) 766-6210 today or complete the from by clicking the button