Functional Medicine Practitioners as an industry are probably the most prolific publishers of news, events, and information on the internet today. I have always conveyed to my clients that it is of the utmost importance that you are organized in a way that ensures you post regularly.
That is, set strict time aside each week to dedicate to writing blog posts, doing short 1 minute Q & A videos, or researching news and events.
But what makes a perfect article? If you want to write the perfect post for your Functional Medicine Website, you first have to understand your potential audience. If you are a local practitioner and want your potential patient audience to find you then you may write about:
- Your Services
- The Location you Service
- Personal Information
- Conditions you treat
- Treatments
- Outcomes
Be a Fastidious Notetaker
But how do you formulate a post around this keyword information? An example I like to give is a patient that comes seeing you for an appointment, probably ask similar questions each time.
Always take notes on these questions, these frequent questions your patients ask will more than likely be the same questions millions of people around the world would also like to know the answers to.
Some of these issues will be best answered by writing a blog post, and some will make great short videos.
Why Short Videos?
Let’s be honest, the average consumer today has a pretty short attention span, so short videos are a must. But most importantly, if you keep your videos at just on one minute, you can use this video on your YouTube Channel, Instagram, Facebook Page, Twitter and Google Plus.
Yes, a one minute video can go everywhere, any longer than a minute will require more editing (and more time). There are some great tutorials on how to create great videos on your phone, again you can view this blog on how to search YouTube and Google.
So here are a few basics to understand when shooting a video
- Keep it short. (one-minute maximum to start)
- A quiet space to do it in.
- Shoot always in landscape mode.
- Your space should have good natural light.
- Think about your background
Functional Medicine Practice Website Posts
Write about what you know. If the majority of your patients are local, then always add their location. So, as an example … “9 months ago I had a patient, we will call her “Mary.”
Mary 34, is married with three kids and lives in Broadhurst, Virginia.
When she first came to my clinic (link internally) she had all the symptoms of a person with type 2 diabetes (link to your “Diabetes Services” Page), such as frequent urination, excessive thirst, sudden weight loss, blurred vision, slow-to-heal cuts and bruises, etc.)
Our Nutrition team then ran a series of tests, including Diabetes Risk Panel with Score (link to Service) after she was diagnosed with Type 2 Diabetes.
Once Mary had been diagnosed with Type 2 Diabetes, our team created a detailed plan for her which included diet, exercise, supplements (link to as many as you can internally) and our team (link to your team) monitored her progress over the last nine months.
In that time, Mary has undergone a massive change, not only to her lifestyle. But also with all of the little things she needed to accomplish in that time.
- Walking more
- Eating Natural Foods
- Drinking Lots of Water
- Taking Steps (not a lift)
Then you would finish off the paragraph with information about how Mary is doing today, all the new charts, etc. That shows her success (outcomes)
Functional Medicine Articles Overview
There we have it, a post with all the elements you need to score highly with SEO and Readability and also an article that can be informative to your Functional Medicine practice. These tools will work pretty much with any industry. You just have to know your audience and make sure you use all the elements to make it a success.
